Sligo GAA Form New Sports Nutrition
Partnership
Sligo GAA have
teamed up with a new sports nutrition drinks partner for the 2017 GAA Championship
season. Sports nutrition brand For Goodness Shakes has been a leading player in
recovery and protein nutrition for over 10 years, and currently stands as the
number one RTD (ready to drink) recovery and nutrition drink in the UK. Currently
in introduction to the Irish market, For Goodness Shakes has teamed up initially
with the Sligo GAA Senior Football Team in its first team nutrition partnership
in Ireland.
The UK based company, My Goodness ltd., trading as For Goodness Shakes,
was acquired by Sligo based Agri-business Aurivo Co-Operative (Aurivo) in 2015,
providing Aurivo with significant access to the growing sports nutrition and
protein drinks market in the UK and Ireland.
Speaking at
the launch of the partnership was Peter Greene, Treasurer of Sligo GAA, he said
“Sligo GAA are delighted to strengthen our partnership with Aurivo through the
introduction of a nutritional supplement for our Senior football team. Aurivo
have been a staunch supporter of Sligo GAA over the past number of years and
the launch of For Goodness Shakes provides us with an opportunity to
acknowledge their support for us’’
For Goodness Shakes is the complete nutrition shake to help reduce
recovery time and even boost performance for an athletes next session. Trials
have shown drinking For Goodness Shakes after training allowed athletes to do
40% more in their next session. The unique formula of every shake contains all
the nutrients muscles need to recover after a game or tough training session.
Speaking about the partnership was Karen McGarty, Communications and
Brand Manager, Aurivo she said “For
Goodness Shakes has been working with high performance sport
athletes for many years in the UK, so partnering
with Sligo GAA is a perfect fit for us as a brand and business. For
Goodness Shakes products are dairy based products, giving the added advantage
of a milk based formula, which is proven to
hydrate quicker than water-based fluids. The unique combination of dairy,
carbohydrates, proteins, vitamins and minerals in every For Goodness Shake
gives the body the post-workout nutrients it needs”.
Concluding Karen McGarty said “We
are very proud of our For Goodness Shakes products and as we continue to introduce
the products to the Irish market, we are optimistic they will speak for themselves
in relation to complete nutrition and the goodness of dairy”.
The partnership will see For Goodness Shakes provide recovery product to
the Sligo Senior football team for the 2017 Senior Football Championship
season. Designed by athletes for athletes, For Goodness Shakes pride themselves
on the world class taste of their products, which all undergo rigorous
taste-testing. Available in high protein and recovery ranges, for more
information see www.forgoodnessshakes.com